SERVICES
Trade Marketing & Sales Support
Our trade marketing and sales support activities ensure that sales staff are equipped with in-depth knowledge to sell your products to the end customer. These services include:
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Regular product training and sales visits to leading Wholesalers and Retail Travel Agencies throughout Australia and New Zealand.
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Distribution of marketing and sales tools such as brochures, sales packages, images, videos and written content to assist sales staff in promoting and selling your product.
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Organisation of familiarisation trips for Wholesaler staff and Retail Travel Agents.
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Newsletters targeted at Retail Travel Agents and Wholesalers.
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E-marketing campaigns targeting Retail Travel Agents and Wholesalers.
Relationship Building
We know the immeasurable importance of positive industry relations and partnerships. We are constantly striving to:
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Initiate new and meaningful partnerships with a broad scope of industry partners and key decision makers within the Australian tourism market.
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Strengthen and maintain long-standing partnerships.
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Read about our client experiences in our Testimonials.
Public Relations
PR is an effective way to inspire your end customer to choose your product and maintain a frontline presence in the media. Utilising our extensive press contacts and PR experience, we can:
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Source media opportunities with respected publications and travel writers
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Coordinate press trips.
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Draft and distribute press releases to major trade and consumer publications.
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Proactively pitch your travel product to relevant publications with fresh angles.
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Coordinate press functions.
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Attend travel media events on your behalf.
Strategy
Drawing on our extensive experience in marketing and knowledge of the Australian travel market, we can:
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Develop comprehensive marketing plans that set out a personalised strategy and core activities required to achieve agreed objectives. We will work with our clients to ensure that their products are positioned appropriately in the marketplace.
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Implement specific and targeted sales strategies to increase sales revenue year on year.
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Provide strategic planning services on an ad hoc basis.
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Report on industry trends which can be leveraged on behalf of our clients.
Events & Travel Shows
Specialised events provide great opportunities for brand exposure and relationship building for both trade and consumers. We can:
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Represent your brand at influential travel events and trade shows within Australia and internationally.
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Represent your brand at niche consumer events such as Adventure and Wildlife Expos.
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Provide event management services for a range of events including educational events for travel agents to press lunches.
Business Development
In the rapidly changing travel market, it is essential to proactively seek out new opportunities. We can:
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Source new promotional opportunities through identification and development of niche markets.
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Create and deliver personal presentations to special interest groups.
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Generate leads and convert business through telemarketing and follow-ups.
Social Media
To further strengthen trade and consumer awareness of your brand, we can:
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Create engaging content for social media channels on our associated brand platforms.
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Engage in organic and paid social media.
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Provide data-driven analyses of our social media campaigns.
